Baltic Fintech Legal Outlook

In this publication we focus on these regulations which will shape the legal outlook for fintech companies across Estonia, Latvia and Lithuania in 2025.

Foreword by Ellex 

Estonia, Latvia and Lithuania are known for their vibrant fintech sectors and as go-to jurisdictions for fintech companies. While Estonia and Lithuania have sustained their position as key fintech markets for some time, Latvia is also actively reclaiming its spot among leading European fintech markets. Our experts at Ellex share their expectations to the fintech market in the Baltics in 2025.

Estonia is entering 2025 as a key market for fintech companies with its vibrant start-up culture, well-developed digital infrastructure and tech-savvy approach. The market has peaked statistically as having the most startups or unicorns per capita. The tech sector has been the main driving force for the fintech sector and has shaped its unique character.

Regulations still have a significant influence on the fintech sector, as they do in other EU member states. Unlike larger jurisdictions, Estonia has a somewhat smaller number of interstate regulatory guidelines with some exceptional areas (e.g. money laundering and terrorist financing prevention). This allows for negotiation on the correct interpretation with the regulator and therefore creates a more vibrant environment for innovative solutions in financial services. This approach is based on past market experience as the lack of any special laws on crowdfunding enabled many platforms from Estonia to become market leaders in Europe. Sometimes an overly friendly approach to foreign digital asset service providers creates the need to decrease the market size and licenses. Local presence is still an issue – a company’s connection to Estonia via some of its managers and clients is crucial. This approach is mainstream throughout the EU.

As in many other jurisdictions, 2025 is not exceptional as to the main challenges: a vibrant and visible digital asset service provider community with a completely new age of MiCAR, tech-savvy market participants with DORA and a payment sector where PSD3/PSR is becoming a reality.

Latvia steps into 2025 with a bold ambition to reclaim its spot among the leading European fintech destinations. Backed by legislators and the financial supervisory authority, Latvijas Banka, the country has introduced appealing regulatory initiatives and support mechanisms to attract fintech companies. Latvia’s competitiveness is further driven by the availability of a highly skilled tech workforce and relevant educational programmes, a well-established startup ecosystem and robust digital infrastructure.

The effort is already yielding results, with a growing number of fintech companies securing authorisation in Latvia. Beyond the traditional stronghold of digital lending, new fintechs are also emerging in Latvia in payments and capital raising. And word on the street is some major players in crypto-asset services are eyeing the CASP license from Latvijas Banka.

As Lithuania enters 2025, it continues to stand out as one of the key players in the European fintech ecosystem, known for its favourable regulatory environment, innovative mindset and strategic focus on financial technologies. Despite a complex global geopolitical landscape, Lithuania’s fintech ecosystem has remained remarkably resilient and has continued to develop during these times. With one of the highest concentrations of licensed electronic money institutions and payment service providers in the EU, Lithuania remains a top choice for companies looking to gain access to the European market.

In addition, Lithuania’s strong talent pool, driven by a tech-savvy workforce and a growing number of fintech-focused educational programs, enhances its attractiveness as a hub for innovation. The country has become home to numerous global fintech companies, leveraging its conducive environment for the development of payment solutions, digital banking, blockchain technology and regulatory technology (RegTech).

Fintech market outlook – external experts

In the fintech market outlook, the external experts share their thoughts on the most important legal developments and pivotal market trends that will shape the fintech market in the Baltics in 2025.

Siiri Tõniste, Head of Financial Services Policy Department, Estonian Ministry of Finance

In 2025, the main focus areas are related to the new legislation coming from the EU level. Discussions in Europe will likely continue to revolve around MiCAR (Markets in Crypto-Assets Regulation) and DORA (Digital Operational Resilience Act). In Estonia, the regulatory framework for both is in place, which means that the greater burden now falls on financial supervision authorities and, of course, the companies themselves. Whether MiCAR will truly take off on the EU single market and whether some companies will take a so-called “European passport” from the Baltics (including Estonia) remains to be seen.

Another key area of focus will be FiDA (Regulation on Financial Data Access), the forthcoming regulation that will enable greater data exchange in the financial sector. It is expected that many fintech companies are eagerly awaiting the outcome of these discussions.

Additionally, regulations in the payments sector are undergoing changes. Considerable work has been carried out at the EU level on the PSD3 (Payment Services Directive) and PSR (Payment Services Regulation) initiatives, with a particular focus on addressing the increasingly prevalent issue of financial fraud. Also, the discussions on the content and form of the digital euro continue. Estonia, in collaboration with its Baltic and Nordic neighbours, seeks to ensure that, among other things, the digital euro serves as an instrument that guarantees the continuity of payments, even in times of cyberattacks and security crises.

And last but not least, Estonia is eagerly awaiting the ideas the European Commission will propose under the new ESIU (European Savings and Investments Union) and whether these will offer new opportunities for fintech companies as well.

Tīna Lūse, Managing Director, FinTech Latvia association

2024 has been a pivotal year for the fintech ecosystem in Latvia.

With strong political support, the Latvian Parliament passed the national law for MiCAR regulation earlier this summer, empowering Latvijas Banka to welcome new market participants with pan-European aspirations in the crypto space.

Latvijas Banka continued to offer unparalleled support to innovative market entrants through free of charge pre-licensing consultations, innovation and regulatory sandboxes and with supervision fees for crypto service providers capped at 0.6% of annual gross revenue. In 2024, Latvijas Banka also took a monumental step by granting non-bank payment providers access to the SEPA payment system, positioning Latvia as a fully welcoming environment for fintech innovators, in alignment with European Central Bank guidelines.

In preparation of the Moneyval assessment, which commenced in the end of 2024, it has been ensured that Latvia remains a safe and competitive jurisdiction, while enabling sustainable fintech growth. 2024 was also an exceptional year for the FinTech Latvia association, which plays a crucial role in the development of the fintech ecosystem – we doubled the number of members, welcoming them to our pool of established digital lending companies, some of the most prestigious law firms servicing fintechs and innovative market leaders in investments, business lending, crowdfunding and RegTech and even a fully fintech-oriented bank. These new additions, as well as participation in international collaborations, help us accelerate our mission to promote financial inclusion, democratise investments, increase access to financing and drive innovation across all financial sector verticals.

As we look back on our achievements in 2024, we are also forging ahead with new ambitions. With the encouragement of the Prime Minister, hand in hand with Latvijas Banka and the ecosystem, we have started shaping the next phase of our Fintech development strategy.

Agnė Selemonaitė, Board member, Unicorns Lithuania association

Lithuanian fintech regulatory development has been ahead in the EU since 2015 and we, sector participants with the supervising authorities, make sure it keeps rapidly evolving further even through fiercest EU regulations.

We now witness three clear streams of fintech business model developments in Lithuania: 1) SaaS and marketplace companies developing closed loop payment models, 2) crowdfunding and 3) crypto platforms.

For all the business models above – strong cybersecurity protocols, compliance with international sanctions, effective fraud prevention are now of highest importance to ensure safeguarding client information and assets.

Key challenge for the next year to everyone here: how do you maintain the best user experience together with toughening of EU’s MiCAR, DORA and other regulations? This is where we see main area of work among local market participants and local regulators. One thing to keep in focus – with all regulations, we still need to stay competitive not only within the EU, yet globally.

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Ellex: trusted partner in FinTech, Digital Assets & IT law

As the digital revolution has been driving the traditional financial system, our mission at Ellex is to empower our clients to lead the fintech sector. Ellex is recognised as a Band 1 law firm in the Baltics by the Chambers and Partners FinTech Guide 2025. As our clients say, the team stands out as a premier option in the market, described as “one of the largest specialised fintech teams, having exceptional expertise and attention to details. Its fintech legal team has the full capacity and know-how to handle complicated legal issues.”

With a client-focused approach and unparalleled industry knowledge, we empower businesses at the forefront of innovation to thrive in an ever-evolving digital economy. Ellex stands out with its deep expertise and proven track record in navigating the complex legal landscape of fintech, digital assets and IT law.

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We advise financial service providers, including payment and e-money institutions, crowdfunding platforms, neo-banks and others providing financial services using innovative technological solutions.

We also help tech companies providing digital solutions to financial institutions to orientate in the regulatory regime. We offer strategic legal support to startups, scale-ups and established financial institutions through different regulatory proceedings (from licensing to supervisory proceedings) when launching innovative financial solutions.

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Baltic Fintech Legal Outlook

Blockchain & Digital Assets

Blockchain solutions and digital assets have allowed for emergence of new business models and have, through that, started transforming entire industries. Since the development of blockchain and digital assets, the understanding of financial services in traditional finance has changed significantly.

The present and future of the financial services is based on services provided on blockchain technology and in the form of digital assets. We offer strategic legal support for tokenisation projects, cryptocurrency businesses and decentralised finance (DeFi) initiatives.

Our experts advise on regulatory compliance, smart contracts, NFT frameworks and initial coin offerings (ICOs), ensuring your innovative ideas comply with legal requirements.

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We help you at each stage of the data lifecycle. Primarily, we assist in assessing and mitigating data protection and security risks, and in meeting the legal requirements for data processing and risk management.

From drafting SaaS agreements to advising on GDPR compliance and managing data breaches, we ensure your digital operations are secure and compliant.

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