Pauls Ančs

Senior Associate


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Pauls Ančs is a senior associate specializing in issues related to EU market freedoms for goods and services. Pauls’ main activities concern online trading, digital services, unfair commercial practices, advertising, consumer rights and product safety. He represents clients in communication and disputes with business partners and regulatory authorities in areas that require product-specific legal knowledge.

Pauls is excited about the unique legal solutions (and problems) introduced by the recent “New Deal for Consumers” (a package of modernised EU consumer rules and enforcement tools), especially in the context of e-commerce and platform economies.

As an expert from Latvia, Pauls has participated in a European Commission project, which resulted in the creation of a useful tool for both the industry and consumers – an EU-wide, multi-lingual database of legal acts, case law, legal doctrine and other materials related to 11 of the most significant EU directives on consumer protection, from each of the EU member states.


University of Latvia

Master of Laws (LL.M.)


University of Latvia

Bachelor of Laws (LL.B.)


ITechLaw Startup Legal Playbook
International Technology Law Association, June 2023.

The Latvia chapter was prepared by co-authors: Sarmis Spilbergs, Mikijs Zīmecs, Pauls Ančs, Irina Kostina, Dāvis Gertmans and Tomass Brinkmanis.


International Advertising Law: A Practical Global Guide, Second Edition
Globe Law and Business, April 2021

Co-author for the Latvia chapter together with Associate partner Sarmis Spilbergs, Senior associate Edvijs Zandars, Associates Kaspars Olsevskis and Mikijs Zimecs and Junior associate Anna Marta Nordmane.


International Agency and Distribution Handbook EMEA
Baker & McKenzie LLP, April 2018

This is the 6th edition of the Agency and Distribution Handbook covering 39 countries in the EMEA region.

Ellex experts in Latvia Liga Merwin, Mārtiņš Gailis and Pauls Ančs are the authors of the Latvia chapters of the guide.
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