The majority stake in Meta Advisory Group sold to Rud Pedersen Group

Ellex team in Estonia advised on the sale of a majority stake in Meta Advisory Group OÜ, Estonia’s leading public relations firm, to a strategic Scandinavian buyer, Rud Pedersen Group from Sweden.

As a result of the transaction, META will become part of the Rud Pedersen Group. The group, which operates in 13 countries, has nearly 500 employees, 75 partners and hundreds of cross-border clients, said Meta Advisory Group.

“For our clients, the transaction has clear benefits – we are now one team in the Baltic business region and in the three capitals, with a hundred consultants and experts supporting our clients across the entire communications spectrum – from government relations to reputation management, from brand and digital communications to crisis communications,” commented META Managing Partner Andreas Kaju.

Kairi Uustulnd, who until now has led the Rud Pedersen Estonia unit, will take over as head of META’s government relations team. Ann Hiiemaa will continue to lead the marketing communications team and Rainer Laurits will lead the publicity team. Ott Lumi will take on the role of special adviser for government relations, where he will continue to lead several of META’s strategic projects.

Meta Advisory Group OÜ was advised by Ellex partner in Estonia Ermo Kosk, Counsel Rutt Värk and Lawyer Liis Tava on all related aspects to the transaction, including drafting and negotiating the shareholders’ agreement.