Tradehouse acquired Scandinavian Brands, a company importing quality products
Ellex team in Estonia advised Tradehouse, a portfolio company of BaltiCap, in the acquisition of Scandinavian Brands, importer of Finnish, Swedish and Norweigan quality brands.
With the transaction, Tradehouse acquired 100% of Scandinavian Brands shares and further secures its position in Estonia as a retailer and wholesaler of beauty products and cosmetics and expands its reach in Scandinavia and the Baltics.
According to Laura Kuldkepp, Chief Executive Officer of Tradehouse, the current transaction was an anticipated step for the company’s further development: „The brands represented by Scandinavian Brands incorporate Nordic top quality, ethical business standards, and sustainable approach.“
The former board member of Scandinavian Brands Karin Kukk said the merging offered them a long-awaited opportunity to take the company to the next level and will provide the Scandinavian top brands with the springboard to new heights.
Our client Tradehouse was advised by Ellex in Estonia counsel Rutt Värk, senior associates Merlin Liis-Toomela and Kaisa Laidvee, lawyer Liis Tava, partner Martin Mäesalu and associate Kevin Gerretz.
BaltCap portfolio company Tradehouse is one of the largest importers and distributors of professional beauty products in Estonia. The company supplies professional hair care products, cosmetics, accessories and equipment to hair salons and beauty professionals, as well as operates retail stores. Tradehouse’s product range includes more than 700 brands and over 100,000 sales items.
Scandinavian Brands, established in 2016 by Kai-Riin Saluste, Karin Kukk and Annelis Rum, is an Estonian capital-based company representing quality brands in the Baltic beauty industry.
The company’s portfolio consists of fast-growing Swedish, Finnish, and Norwegian hair- and skincare brands, including exclusive niche perfumes. Its customer base includes the best beauty retailers and wholesalers in both Estonia and Latvia.